SEO vs SEM – Which is The Best?

//SEO vs SEM – Which is The Best?

SEO and SEM are two similar, but different, elements of online marketing. SEO is the technique of Search Engine Optimization, while SEM stands for Search Engine Marketing. It is a good idea to use both strategies to grow your website.

What is SEO?

SEO is the basic groundwork that you should do to make sure that your site is well set up and that the content is worth looking at. SEO includes both the invisible (Things like meta tags that the search engines care about) and the visible – whether your site is mobile friendly, whether your site has rich content that answers questions and serves a good purpose for your end users.

SEO includes link building – it’s a good idea to have people linking to your site from blogs and social media, because this is where you will get a lot of traffic from, and it will also make people more likely to find your site in the search results if they search for a product by same.

SEM, in contrast, is paid search. If you are buying the promoted results section at the top for keywords that relate to your product then you are doing SEM.

SEO takes time to do and to see results, but once you rank well if you do regular maintenance work then you will find that as long as you keep posting content and as long as you do some maintenance work, the results will stay steady – barring a sudden massive effort from a competitor. SEO should offer sustainable and relatively steady traffic.

What is SEM?

SEM, in contrast, offers faster feedback. If you pay for some keywords then you will see traffic from them assuming that the search volume is there. If you stop paying the traffic will dry up. This means that SEM is good for promoting short term sales and for kick-starting your traffic, while SEO is good for longer term work to build up a base of organic traffic to your site.

It’s a good idea to have both strategies in your arsenal. SEO is something that every good site will do – because if you can rank well with SEO then you know that you have a site that looks good, performs well and has the right content for good rankings. A site that is badly designed and full of errors or slow to load is not going to rank well in the search engines no matter how keyword-stuffed it is. Indeed, keyword stuffing itself is frowned upon.

If you are committed to seeing results with your search marketing, then you should put together a comprehensive search engine strategy that includes the technical, content and link aspects needed to see good rankings. If you’re not sure where to start, call a local SEO agency and ask them for advice. They will be happy to work with you to put together a plan that will get your content the attention that it deserves, and bring you customers too. Get in touch here to know more.